niedziela, 10 stycznia 2010

Xerox trademark

Xerox India, formerly Modi Xerox has created a's Indian subsidiary derived from a joint venture between Dr Bhupendra Kumar Modi and Rank Xerox in 1983. Xerox acquired a majority stake in 1999 and aims to pay the remaining shareholders. The word Xerox "is often) used as a synonym for " photocopy of '(as noun and verb, in many areas, such as "I Xeroxed paper and put it on the table. "Or transfer" request for Xeroxed copies of articles and one weeks before the test ".

Although the two have in common is that companies do not allow such use of its mark, and is particularly concerned about the ongoing use of Xerox as a verb, as in the trademark in danger of being declared a generic word is explained by the courts.

The company is responsible in the current advertising and media campaign to inform the public that Xerox will not be used as a verb, to convince. To this end, a company in the publications that explains with Xerox as a verb, and also purchased print advertisements that can "registered 'Xerox ' document, but you can copy the Xerox copier ". Xerox Corporation continues to diligently protect their brands in most if not all brand categories. Despite their efforts, many dictionaries nor is the use of Xerox "as a verb, including the Oxford English Dictionary.
In India, Parle Agro 's "Kaccha Mango Bite ' ran candy slogan says, " Kacche AAM Ka Xerox "meaning " Xerox raw manga . Day later modified "Kacche AAM Ki Copy" meaning "File Raw mango. " In 2008's, Xerox changed its logo, a red ball with white X with three gray stripes.

Xerox History Part I
Xerox History Part I
Xerox History Part I
Xerox History Part I
xerox documate 510

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